[Openstack-personas] link to persona interview questions

Jeffrey A Calcaterra jacalcat at us.ibm.com
Fri Mar 28 12:21:40 UTC 2014


Hi Piet,

We used it yesterday and it seemed to work very well.

Jeff

Jeff Calcaterra
IBM SmartCloud Entry User Experience Design and Research
STG UI Patent Board Chair
email: jacalcat at us.ibm.com
Portfolio: http://pokgsa.ibm.com/gsa/pokgsa/home/j/a/jacalcat/public/ 



From:   "Kruithof, Piet" <pieter.c.kruithof-jr at hp.com>
To:     Jacki Bauer <jacki.bauer at RACKSPACE.COM>, Jeffrey A 
Calcaterra/Raleigh/IBM at IBMUS, 
Cc:     Ju Lim <julim at redhat.com>, Liz Blanchard <lsurette at redhat.com>, 
"Meingast, Melissa" <Melissa.Meingast at hp.com>, Michelle Peterson 
<michelle.peterson at RACKSPACE.COM>, 
"openstack-personas at lists.openstack.org" 
<openstack-personas at lists.openstack.org>, "Gallagher, Phyllis" 
<phyllis.gallagher at hp.com>, Thuy T Duong/Austin/IBM at IBMUS
Date:   03/27/2014 03:28 PM
Subject:        RE: [Openstack-personas] link to persona interview 
questions



Just wanted to confirm that the link that Jeff had provided is the final 
questionnaire.  If so, I’ll go ahead and add it to the Google form. 
 
Piet
 
From: Jacki Bauer [mailto:jacki.bauer at RACKSPACE.COM] 
Sent: Wednesday, March 26, 2014 9:14 AM
To: Jeffrey A Calcaterra
Cc: Ju Lim; Liz Blanchard; Meingast, Melissa; Michelle Peterson; 
openstack-personas at lists.openstack.org; Gallagher, Phyllis; Kruithof, 
Piet; Thuy T Duong
Subject: Re: [Openstack-personas] link to persona interview questions
 
Thanks Jeff, I think this is totally manageable now and will make for 
informative pilot interviews.
 
I think recording these is really important. Has anyone recorded a google 
hangout before? If I can’t figure out how to do it I might just use webex.
 
 
 
On Mar 25, 2014, at 10:45 PM, Jeffrey A Calcaterra <jacalcat at us.ibm.com> 
wrote:


All, 

I tried to pare down the survey in the way along the lines that Jackie had 
suggested. Here are the results: 
https://docs.google.com/document/d/1iVhjIQ1Rhd-i6HuAB9hvuERQF_x78giOiJsSRhbuCWk/edit 


Changes: 
1. I pared the questions down to about 1 1/2 pages and added a small 
introduction. 

2. I tried to combine questions as much as possible and ask them more 
indirectly. For example, I asked "" for both of these: 
 -Cloud End Users  - How do you know how your applications/services are 
doing? How do you know if there is a problem? 
-Cloud Operators - Where and how do you learn about new releases and 
feature improvements to OpenStack (or cloud tech overall) 
Hopefully, the role of the user will make the right areas to probe 
obvious. 

3. Newly added questions are blue. They are mostly trying to get at some 
of the more direct questions in a more open-ended way. 

It seems much more manageable. 

Also, I agree with Jackie's goals and added "Common scenarios for 
OpenStack", which I would also include things like self-service vs. admin 
provisioned and permissions for end users. 

Finally, I'm not sure if everyone was planning to record. We said that it 
is optional in our emails to participants and we will ask when 
participants join. I added that to the intro. 

Jeff 

Jeff Calcaterra
IBM SmartCloud Entry User Experience Design and Research
STG UI Patent Board Chair
email: jacalcat at us.ibm.com
Portfolio: http://pokgsa.ibm.com/gsa/pokgsa/home/j/a/jacalcat/public/ 



From:        Jacki Bauer <jacki.bauer at rackspace.com> 
To:        Jeffrey A Calcaterra/Raleigh/IBM at IBMUS, 
Cc:        Liz Blanchard <lsurette at redhat.com>, "Gallagher, Phyllis" <
phyllis.gallagher at hp.com>, "Kruithof, Piet" <pieter.c.kruithof-jr at hp.com>, 
Ju Lim <julim at redhat.com>, "Meingast, Melissa" <Melissa.Meingast at hp.com>, 
"openstack-personas at lists.openstack.org" <
openstack-personas at lists.openstack.org>, Thuy T Duong/Austin/IBM at IBMUS, 
Michelle Peterson <michelle.peterson at rackspace.com> 
Date:        03/25/2014 09:26 AM 
Subject:        Re: [Openstack-personas] link to persona interview 
questions 




Jeff, 
Thanks for doing this! I agree with starting with the environment to 
provide context. And the flow is much better. But I think there are still 
too many questions for an interviewer to get through. 

My recommendation would be to have 4-6 very high level questions. For each 
of those questions, we have a cheat sheet in front of us with a variety of 
probing questions that will get us to what we want to learn. A lot of 
times the interviewee will answer those questions on their own, but if 
they are going in a direction that isn’t helpful, we can use the cheat 
sheet to keep them on topic. That way we leave opportunity for discovering 
things we didn’t think to ask and avoid accidentally leading the 
interviewee to the answers we are looking for. 

The first section of this article describes this method -  
http://lorrainepaterson.wordpress.com/2010/07/30/user-research-and-persona-creation-part-1-data-gathering-methods/ 


Also, I still don’t have a good understanding of the goals of this study 
and what we want the resulting personas to do for us - I think this is 
making things more difficult for the group, as there is no priority on 
which topics to cover. I made a pretty lame attempt to write up a goal in 
the Google doc that Jeff shared. 

If people agree with this approach, I have some time today to work on it, 
or anyone else can jump in. 

-Jacki 

PS - Sorry everyone for opening the can of worms at the last minute. I 
meant to look at this last Wednesday and completely forgot. 




On Mar 25, 2014, at 7:19 AM, Jeffrey A Calcaterra <jacalcat at us.ibm.com> 
wrote: 

All, 

Here is yet another version... 

I had started with my own arrangement of questions yesterday that I was 
going to send out and blended together what Jacki had done as well. I got 
the questions down by about a half a page. 

A few notes: 
1. I started the interview with the environment, which I think is very 
helpful because that provides much of the context for the subsequent 
discussion. 
2. I tried to combine and remove redundant questions when possible and I 
put those at the end with comments. Questions that I added are in blue. 
3. I added all the Role-specific questions in green. 

To me, this seems to flow better as I imagine interviewing a participant. 
Any feedback? 

Jeff 

Jeff Calcaterra
IBM SmartCloud Entry User Experience Design and Research
STG UI Patent Board Chair
email: jacalcat at us.ibm.com 




From:        Jacki Bauer <jacki.bauer at RACKSPACE.COM> 
To:        "Kruithof, Piet" <pieter.c.kruithof-jr at hp.com>, 
Cc:        "Gallagher, Phyllis" <phyllis.gallagher at hp.com>, "
openstack-personas at lists.openstack.org" <
openstack-personas at lists.openstack.org>, Liz Blanchard <
lsurette at redhat.com> 
Date:        03/24/2014 01:02 PM 
Subject:        Re: [Openstack-personas] link to persona interview 
questions 




In an attempt to consolidate questions, I went ahead and sorted all of the 
questions by theme. Almost all the questions are variations on the 
following: 
What do you do? 
How often do you do it? 
Who do you work with? 
How do you do it? 
What do you do it on / Where do you do it? 
What are your priorities? 
What are your problems?
Here’s the document with the sorted questions - 
https://docs.google.com/document/d/1E4eujvFhtvBBAuADT9OymXNCkczDV_BpUlje-4Dm2-U/edit?usp=sharing 


Obviously we won’t ask people these vague questions, but do the categories 
represent what we want to learn? Can we eliminate any? Maybe we can come 
up with one or two main questions per category and leave the others as 
sub-questions/conversation helpers. 

Feel free to leave comments or vote on priorities in the Google doc. 

-J 






On Mar 23, 2014, at 12:27 AM, Kruithof, Piet <pieter.c.kruithof-jr at hp.com> 
wrote: 

Here is a link to the interview questions for the OpenStack Personas. 
 
https://docs.google.com/forms/d/1bQFygy9RGCam_Nw9xyrXPSY0TxwIcGALTsuSeir-M5s/edit?usp=sharing 

 
One word of warning – there are a lot of questions!  It feels like we may 
need to reduce it a bit or consolidate some of the questions. 
 
Piet 
 
Pieter Kruithof, MS, CPE
UX Design and Research Lead
Cloud OS 

pieter.c.kruithof-jr at hp.com
T +1 970 8981918
M +1 512 5762844 
 
"If you think good design is expensive, you should look at the cost of bad 
design.” 
Dr. Ralf Speth, CEO Jaguar 

Hewlett-Packard Company
3404 E Harmony Rd.
FTC06
Fort Collins, CO 80528-9544
USA


 
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