<font size=2 face="sans-serif">Hi Piet,</font>
<br>
<br><font size=2 face="sans-serif">We used it yesterday and it seemed to
work very well.</font>
<br>
<br><font size=2 face="sans-serif">Jeff</font>
<br><font size=2 face="sans-serif"><br>
</font><font size=2 face="Arial">Jeff Calcaterra<br>
IBM SmartCloud Entry User Experience Design and Research<br>
STG UI Patent Board Chair<br>
email: jacalcat@us.ibm.com<br>
Portfolio: </font><a href=http://pokgsa.ibm.com/gsa/pokgsa/home/j/a/jacalcat/public/><font size=2 color=blue face="Arial"><u>http://pokgsa.ibm.com/gsa/pokgsa/home/j/a/jacalcat/public/</u></font></a><font size=2 face="Arial">
</font>
<br>
<br>
<br>
<br><font size=1 color=#5f5f5f face="sans-serif">From:
</font><font size=1 face="sans-serif">"Kruithof, Piet"
<pieter.c.kruithof-jr@hp.com></font>
<br><font size=1 color=#5f5f5f face="sans-serif">To:
</font><font size=1 face="sans-serif">Jacki Bauer <jacki.bauer@RACKSPACE.COM>,
Jeffrey A Calcaterra/Raleigh/IBM@IBMUS, </font>
<br><font size=1 color=#5f5f5f face="sans-serif">Cc:
</font><font size=1 face="sans-serif">Ju Lim <julim@redhat.com>,
Liz Blanchard <lsurette@redhat.com>, "Meingast, Melissa"
<Melissa.Meingast@hp.com>, Michelle Peterson <michelle.peterson@RACKSPACE.COM>,
"openstack-personas@lists.openstack.org" <openstack-personas@lists.openstack.org>,
"Gallagher, Phyllis" <phyllis.gallagher@hp.com>, Thuy T
Duong/Austin/IBM@IBMUS</font>
<br><font size=1 color=#5f5f5f face="sans-serif">Date:
</font><font size=1 face="sans-serif">03/27/2014 03:28 PM</font>
<br><font size=1 color=#5f5f5f face="sans-serif">Subject:
</font><font size=1 face="sans-serif">RE: [Openstack-personas]
link to persona interview questions</font>
<br>
<hr noshade>
<br>
<br>
<br><font size=2 color=#808080 face="Calibri">Just wanted to confirm that
the link that Jeff had provided is the final questionnaire. If so,
I’ll go ahead and add it to the Google form. </font>
<br><font size=2 color=#808080 face="Calibri"> </font>
<br><font size=2 color=#808080 face="Calibri">Piet</font>
<br><font size=2 color=#808080 face="Calibri"> </font>
<br><font size=2 face="Calibri"><b>From:</b> Jacki Bauer [</font><a href=mailto:jacki.bauer@RACKSPACE.COM><font size=2 face="Calibri">mailto:jacki.bauer@RACKSPACE.COM</font></a><font size=2 face="Calibri">]
<b><br>
Sent:</b> Wednesday, March 26, 2014 9:14 AM<b><br>
To:</b> Jeffrey A Calcaterra<b><br>
Cc:</b> Ju Lim; Liz Blanchard; Meingast, Melissa; Michelle Peterson; openstack-personas@lists.openstack.org;
Gallagher, Phyllis; Kruithof, Piet; Thuy T Duong<b><br>
Subject:</b> Re: [Openstack-personas] link to persona interview questions</font>
<br><font size=3 face="Times New Roman"> </font>
<br><font size=3 face="Times New Roman">Thanks Jeff, I think this is totally
manageable now and will make for informative pilot interviews.</font>
<br><font size=3 face="Times New Roman"> </font>
<br><font size=3 face="Times New Roman">I think recording these is really
important. Has anyone recorded a google hangout before? If I can’t figure
out how to do it I might just use webex.</font>
<br><font size=3 face="Times New Roman"> </font>
<br><font size=3 face="Times New Roman"> </font>
<br><font size=3 face="Times New Roman"> </font>
<br><font size=3 face="Times New Roman">On Mar 25, 2014, at 10:45 PM, Jeffrey
A Calcaterra <</font><a href=mailto:jacalcat@us.ibm.com><font size=3 color=blue face="Times New Roman"><u>jacalcat@us.ibm.com</u></font></a><font size=3 face="Times New Roman">>
wrote:</font>
<br><font size=3 face="Times New Roman"><br>
</font>
<br><font size=2 face="Arial">All,</font><font size=3 face="Times New Roman">
<br>
</font><font size=2 face="Arial"><br>
I tried to pare down the survey in the way along the lines that Jackie
had suggested. Here are the results: </font><a href="https://docs.google.com/document/d/1iVhjIQ1Rhd-i6HuAB9hvuERQF_x78giOiJsSRhbuCWk/edit"><font size=2 color=blue face="Arial"><u>https://docs.google.com/document/d/1iVhjIQ1Rhd-i6HuAB9hvuERQF_x78giOiJsSRhbuCWk/edit</u></font></a><font size=3 face="Times New Roman">
<br>
</font><font size=2 face="Arial"><b><br>
Changes:</b></font><font size=3 face="Times New Roman"> </font><font size=2 face="Arial"><br>
1. I pared the questions down to about 1 1/2 pages and added a small introduction.
</font><font size=3 face="Times New Roman"><br>
</font><font size=2 face="Arial"><br>
2. I tried to combine questions as much as possible and ask them more indirectly.
For example, I asked "" for both of these:</font><font size=3 face="Times New Roman">
</font><font size=2 face="Arial"><br>
-Cloud End Users - How do you know how your applications/services
are doing? How do you know if there is a problem?</font><font size=3 face="Times New Roman">
</font><font size=2 face="Arial"><br>
-Cloud Operators - Where and how do you learn about new releases and feature
improvements to OpenStack (or cloud tech overall)</font><font size=3 face="Times New Roman">
</font><font size=2 face="Arial"><br>
Hopefully, the role of the user will make the right areas to probe obvious.
</font><font size=3 face="Times New Roman"><br>
</font><font size=2 face="Arial"><br>
3. Newly added questions are blue. They are mostly trying to get at some
of the more direct questions in a more open-ended way. </font><font size=3 face="Times New Roman"><br>
</font><font size=2 face="Arial"><br>
It seems much more manageable.</font><font size=3 face="Times New Roman">
<br>
</font><font size=2 face="Arial"><br>
Also, I agree with Jackie's goals and added "Common scenarios for
OpenStack", which I would also include things like self-service vs.
admin provisioned and permissions for end users.</font><font size=3 face="Times New Roman">
<br>
</font><font size=2 face="Arial"><br>
Finally, I'm not sure if everyone was planning to record. We said that
it is optional in our emails to participants and we will ask when participants
join. I added that to the intro.</font><font size=3 face="Times New Roman">
<br>
</font><font size=2 face="Arial"><br>
Jeff</font><font size=3 face="Times New Roman"> </font><font size=2 face="Arial"><br>
<br>
Jeff Calcaterra<br>
IBM SmartCloud Entry User Experience Design and Research<br>
STG UI Patent Board Chair<br>
email: </font><a href=mailto:jacalcat@us.ibm.com><font size=2 color=blue face="Arial"><u>jacalcat@us.ibm.com</u></font></a><font size=2 face="Arial"><br>
Portfolio: </font><a href=http://pokgsa.ibm.com/gsa/pokgsa/home/j/a/jacalcat/public/><font size=2 color=blue face="Arial"><u>http://pokgsa.ibm.com/gsa/pokgsa/home/j/a/jacalcat/public/</u></font></a><font size=2 face="Arial">
</font><font size=3 face="Times New Roman"><br>
<br>
<br>
</font><font size=1 color=#5f5f5f face="Arial"><br>
From: </font><font size=1 face="Arial">Jacki
Bauer <</font><a href=mailto:jacki.bauer@rackspace.com><font size=1 color=blue face="Arial"><u>jacki.bauer@rackspace.com</u></font></a><font size=1 face="Arial">></font><font size=3 face="Times New Roman">
</font><font size=1 color=#5f5f5f face="Arial"><br>
To: </font><font size=1 face="Arial">Jeffrey
A Calcaterra/Raleigh/IBM@IBMUS, </font><font size=1 color=#5f5f5f face="Arial"><br>
Cc: </font><font size=1 face="Arial">Liz Blanchard
<</font><a href=mailto:lsurette@redhat.com><font size=1 color=blue face="Arial"><u>lsurette@redhat.com</u></font></a><font size=1 face="Arial">>,
"Gallagher, Phyllis" <</font><a href=mailto:phyllis.gallagher@hp.com><font size=1 color=blue face="Arial"><u>phyllis.gallagher@hp.com</u></font></a><font size=1 face="Arial">>,
"Kruithof, Piet" <</font><a href="mailto:pieter.c.kruithof-jr@hp.com"><font size=1 color=blue face="Arial"><u>pieter.c.kruithof-jr@hp.com</u></font></a><font size=1 face="Arial">>,
Ju Lim <</font><a href=mailto:julim@redhat.com><font size=1 color=blue face="Arial"><u>julim@redhat.com</u></font></a><font size=1 face="Arial">>,
"Meingast, Melissa" <</font><a href=mailto:Melissa.Meingast@hp.com><font size=1 color=blue face="Arial"><u>Melissa.Meingast@hp.com</u></font></a><font size=1 face="Arial">>,
"</font><a href="mailto:openstack-personas@lists.openstack.org"><font size=1 color=blue face="Arial"><u>openstack-personas@lists.openstack.org</u></font></a><font size=1 face="Arial">"
<</font><a href="mailto:openstack-personas@lists.openstack.org"><font size=1 color=blue face="Arial"><u>openstack-personas@lists.openstack.org</u></font></a><font size=1 face="Arial">>,
Thuy T Duong/Austin/IBM@IBMUS, Michelle Peterson <</font><a href=mailto:michelle.peterson@rackspace.com><font size=1 color=blue face="Arial"><u>michelle.peterson@rackspace.com</u></font></a><font size=1 face="Arial">></font><font size=3 face="Times New Roman">
</font><font size=1 color=#5f5f5f face="Arial"><br>
Date: </font><font size=1 face="Arial">03/25/2014
09:26 AM</font><font size=3 face="Times New Roman"> </font><font size=1 color=#5f5f5f face="Arial"><br>
Subject: </font><font size=1 face="Arial">Re:
[Openstack-personas] link to persona interview questions</font><font size=3 face="Times New Roman">
</font>
<div align=center>
<hr noshade></div>
<br><font size=3 face="Times New Roman"><br>
<br>
<br>
Jeff, <br>
Thanks for doing this! I agree with starting with the environment to provide
context. And the flow is much better. But I think there are still too many
questions for an interviewer to get through. <br>
<br>
My recommendation would be to have 4-6 very high level questions. For each
of those questions, we have a cheat sheet in front of us with a variety
of probing questions that will get us to what we want to learn. A lot of
times the interviewee will answer those questions on their own, but if
they are going in a direction that isn’t helpful, we can use the cheat
sheet to keep them on topic. That way we leave opportunity for discovering
things we didn’t think to ask and avoid accidentally leading the interviewee
to the answers we are looking for. <br>
<br>
The first section of this article describes this method - </font><a href="http://lorrainepaterson.wordpress.com/2010/07/30/user-research-and-persona-creation-part-1-data-gathering-methods/"><font size=3 color=blue face="Times New Roman"><u>http://lorrainepaterson.wordpress.com/2010/07/30/user-research-and-persona-creation-part-1-data-gathering-methods/</u></font></a><font size=3 face="Times New Roman">
<br>
<br>
Also, I still don’t have a good understanding of the goals of this study
and what we want the resulting personas to do for us - I think this is
making things more difficult for the group, as there is no priority on
which topics to cover. I made a pretty lame attempt to write up a goal
in the Google doc that Jeff shared. <br>
<br>
If people agree with this approach, I have some time today to work on it,
or anyone else can jump in. <br>
<br>
-Jacki <br>
<br>
PS - Sorry everyone for opening the can of worms at the last minute. I
meant to look at this last Wednesday and completely forgot. <br>
<br>
<br>
<br>
<br>
On Mar 25, 2014, at 7:19 AM, Jeffrey A Calcaterra <</font><a href=mailto:jacalcat@us.ibm.com><font size=3 color=blue face="Times New Roman"><u>jacalcat@us.ibm.com</u></font></a><font size=3 face="Times New Roman">>
wrote: <br>
</font><font size=2 face="Arial"><br>
All,</font><font size=3 face="Times New Roman"> </font><font size=2 face="Arial"><br>
<br>
Here is yet another version...</font><font size=3 face="Times New Roman">
</font><font size=2 face="Arial"><br>
<br>
I had started with my own arrangement of questions yesterday that I was
going to send out and blended together what Jacki had done as well. I got
the questions down by about a half a page. <br>
<br>
A few notes:</font><font size=3 face="Times New Roman"> </font><font size=2 face="Arial"><br>
1. I started the interview with the environment, which I think is very
helpful because that provides much of the context for the subsequent discussion.
<br>
2. I tried to combine and remove redundant questions when possible and
I put those at the end with comments. Questions that I added are in blue.
<br>
3. I added all the Role-specific questions in green.</font><font size=3 face="Times New Roman">
</font><font size=2 face="Arial"><br>
<br>
To me, this seems to flow better as I imagine interviewing a participant.
Any feedback?</font><font size=3 face="Times New Roman"> </font><font size=2 face="Arial"><br>
<br>
Jeff</font><font size=3 face="Times New Roman"> </font><font size=2 face="Arial"><br>
<br>
Jeff Calcaterra<br>
IBM SmartCloud Entry User Experience Design and Research<br>
STG UI Patent Board Chair<br>
email: </font><a href=mailto:jacalcat@us.ibm.com><font size=2 color=blue face="Arial"><u>jacalcat@us.ibm.com</u></font></a><font size=3 face="Times New Roman">
<br>
<br>
<br>
</font><font size=1 color=#5f5f5f face="Arial"><br>
<br>
From: </font><font size=1 face="Arial">Jacki
Bauer <</font><a href=mailto:jacki.bauer@RACKSPACE.COM><font size=1 color=blue face="Arial"><u>jacki.bauer@RACKSPACE.COM</u></font></a><font size=1 face="Arial">></font><font size=3 face="Times New Roman">
</font><font size=1 color=#5f5f5f face="Arial"><br>
To: </font><font size=1 face="Arial">"Kruithof,
Piet" <</font><a href="mailto:pieter.c.kruithof-jr@hp.com"><font size=1 color=blue face="Arial"><u>pieter.c.kruithof-jr@hp.com</u></font></a><font size=1 face="Arial">>,
</font><font size=1 color=#5f5f5f face="Arial"><br>
Cc: </font><font size=1 face="Arial">"Gallagher,
Phyllis" <</font><a href=mailto:phyllis.gallagher@hp.com><font size=1 color=blue face="Arial"><u>phyllis.gallagher@hp.com</u></font></a><font size=1 face="Arial">>,
"</font><a href="mailto:openstack-personas@lists.openstack.org"><font size=1 color=blue face="Arial"><u>openstack-personas@lists.openstack.org</u></font></a><font size=1 face="Arial">"
<</font><a href="mailto:openstack-personas@lists.openstack.org"><font size=1 color=blue face="Arial"><u>openstack-personas@lists.openstack.org</u></font></a><font size=1 face="Arial">>,
Liz Blanchard <</font><a href=mailto:lsurette@redhat.com><font size=1 color=blue face="Arial"><u>lsurette@redhat.com</u></font></a><font size=1 face="Arial">></font><font size=3 face="Times New Roman">
</font><font size=1 color=#5f5f5f face="Arial"><br>
Date: </font><font size=1 face="Arial">03/24/2014
01:02 PM</font><font size=3 face="Times New Roman"> </font><font size=1 color=#5f5f5f face="Arial"><br>
Subject: </font><font size=1 face="Arial">Re:
[Openstack-personas] link to persona interview questions</font><font size=3 face="Times New Roman">
</font>
<div align=center>
<hr noshade></div>
<br><font size=3 face="Times New Roman"><br>
<br>
<br>
In an attempt to consolidate questions, I went ahead and sorted all of
the questions by theme. Almost all the questions are variations on the
following: </font>
<ul>
<li><font size=3 face="Times New Roman">What do you do? </font>
<li><font size=3 face="Times New Roman">How often do you do it? </font>
<li><font size=3 face="Times New Roman">Who do you work with? </font>
<li><font size=3 face="Times New Roman">How do you do it? </font>
<li><font size=3 face="Times New Roman">What do you do it on / Where do
you do it? </font>
<li><font size=3 face="Times New Roman">What are your priorities? </font>
<li><font size=3 face="Times New Roman">What are your problems?</font></ul><font size=3 face="Times New Roman">Here’s
the document with the sorted questions - </font><a href="https://docs.google.com/document/d/1E4eujvFhtvBBAuADT9OymXNCkczDV_BpUlje-4Dm2-U/edit?usp=sharing"><font size=3 color=blue face="Times New Roman"><u>https://docs.google.com/document/d/1E4eujvFhtvBBAuADT9OymXNCkczDV_BpUlje-4Dm2-U/edit?usp=sharing</u></font></a><font size=3 face="Times New Roman">
<br>
<br>
Obviously we won’t ask people these vague questions, but do the categories
represent what we want to learn? Can we eliminate any? Maybe we can come
up with one or two main questions per category and leave the others as
sub-questions/conversation helpers. <br>
<br>
Feel free to leave comments or vote on priorities in the Google doc. <br>
<br>
-J <br>
<br>
<br>
<br>
<br>
<br>
<br>
On Mar 23, 2014, at 12:27 AM, Kruithof, Piet <</font><a href="mailto:pieter.c.kruithof-jr@hp.com"><font size=3 color=blue face="Times New Roman"><u>pieter.c.kruithof-jr@hp.com</u></font></a><font size=3 face="Times New Roman">>
wrote: </font><font size=2 color=#5f5f5f face="Calibri"><br>
<br>
Here is a link to the interview questions for the OpenStack Personas. </font><font size=3 face="Times New Roman"><br>
</font><font size=3 color=blue face="Times New Roman"><u><br>
</u></font><a href="https://docs.google.com/forms/d/1bQFygy9RGCam_Nw9xyrXPSY0TxwIcGALTsuSeir-M5s/edit?usp=sharing"><font size=2 color=#813f62 face="Calibri"><u>https://docs.google.com/forms/d/1bQFygy9RGCam_Nw9xyrXPSY0TxwIcGALTsuSeir-M5s/edit?usp=sharing</u></font></a><font size=3 face="Times New Roman">
<br>
</font><font size=2 color=#5f5f5f face="Calibri"><br>
One word of warning – there are a lot of questions! It feels like
we may need to reduce it a bit or consolidate some of the questions.</font><font size=3 face="Times New Roman">
<br>
</font><font size=2 color=#5f5f5f face="Calibri"><br>
Piet</font><font size=3 face="Times New Roman"> <br>
</font><font size=1 color=#5291ef face="Arial"><br>
Pieter Kruithof, MS, CPE</font><font size=1 color=#808080 face="Arial"><br>
UX Design and Research Lead<br>
Cloud OS</font><font size=3 face="Times New Roman"> </font><font size=3 color=blue face="Times New Roman"><u><br>
<br>
</u></font><a href="mailto:pieter.c.kruithof-jr@hp.com"><font size=1 color=#808080 face="Arial"><u>pieter.c.kruithof-jr@hp.com</u></font></a><font size=1 color=#808080 face="Arial"><br>
T +1 970 8981918<br>
M +1 512 5762844</font><font size=3 face="Times New Roman"> <br>
</font><font size=1 color=#808080 face="Arial"><br>
"If you think good design is expensive, you should look at the cost
of bad design.”</font><font size=3 face="Times New Roman"> </font><font size=1 color=#5291ef face="Arial"><br>
Dr. Ralf Speth, CEO Jaguar</font><font size=3 face="Times New Roman"> </font><font size=1 color=#808080 face="Arial"><br>
<br>
Hewlett-Packard Company<br>
3404 E Harmony Rd.<br>
FTC06<br>
Fort Collins, CO 80528-9544<br>
USA</font><font size=3 color=blue face="Times New Roman"><u><br>
</u></font><font size=2 face="Calibri"><br>
</font><font size=3 face="Times New Roman"><br>
</font><font size=1 face="Times New Roman"><br>
_______________________________________________<br>
openstack-personas mailing list</font><font size=3 color=blue face="Times New Roman"><u><br>
</u></font><a href="mailto:openstack-personas@lists.openstack.org"><font size=1 color=#813f62 face="Times New Roman"><u>openstack-personas@lists.openstack.org</u></font></a><font size=3 color=blue face="Times New Roman"><u><br>
</u></font><a href="http://lists.openstack.org/cgi-bin/mailman/listinfo/openstack-personas"><font size=1 color=#813f62 face="Times New Roman"><u>http://lists.openstack.org/cgi-bin/mailman/listinfo/openstack-personas</u></font></a><font size=3 face="Times New Roman">
</font><font size=2 face="Courier New"><br>
_______________________________________________<br>
openstack-personas mailing list</font><font size=3 color=blue face="Times New Roman"><u><br>
</u></font><a href="mailto:openstack-personas@lists.openstack.org"><font size=2 color=blue face="Courier New"><u>openstack-personas@lists.openstack.org</u></font></a><font size=3 color=blue face="Times New Roman"><u><br>
</u></font><a href="http://lists.openstack.org/cgi-bin/mailman/listinfo/openstack-personas"><font size=2 color=blue face="Courier New"><u>http://lists.openstack.org/cgi-bin/mailman/listinfo/openstack-personas</u></font></a><font size=3 face="Times New Roman"><br>
</font>
<br><font size=3 face="Times New Roman"> </font>
<br>