[openstack-dev] [release][ptl] Improving the process for release marketing

Jean-Philippe Evrard jean-philippe at evrard.me
Mon Oct 2 10:08:44 UTC 2017

On Fri, Sep 29, 2017 at 11:16 PM, Mike Perez <thingee at gmail.com> wrote:
> On 14:33 Sep 26, Anne Bertucio wrote:
>> Release marketing is a critical part of sharing what’s new in each release,
>> and we want to rework how the marketing community and projects work together
>> to make the release communications happen.
>> Having multiple, repetetive demands to summarize "top features" during
>> release time can be pestering and having to recollect the information each
>> time isn't an effective use of time. Being asked to make polished,
>> "press-friendly" messages out of release notes can feel too far outside of
>> the PTL's focus areas or skills. At the same time, for technical content
>> marketers, attempting to find the key features from release notes, ML posts,
>> specs, Roadmap, etc., means interesting features are sometimes overlooked.
>> Marketing teams don't have the latest on what features landed and with what
>> caveats.
>> To address this gap, the Release team and Foundation marketing team propose
>> collecting information as part of the release tagging process. Similar to the
>> existing (unused) "highlights" field for an individual tag, we will collect
>> some text in the deliverable file to provide highlights for the series (about
>> 3 items). That text will then be used to build a landing page on
>> release.openstack.org that shows the "key features" flagged by PTLs that
>> marketing teams should be looking at during release communication times. The
>> page will link to the release notes, so marketers can start there to gather
>> additional information, eliminating repetitive asks of PTLs. The "pre
>> selection" of features means marketers can spend more time diving into
>> release note details and less sifting through them.
>> To supplement the written information, the marketing community is also going
>> to work together to consolidate follow up questions and deliver them in
>> "press corps" style (i.e. a single phone call to be asked questions from
>> multiple parties vs. multiple phone calls from individuals).
>> We will provide more details about the implementation for the highlights page
>> when that is ready, but want to gather feedback about both aspects of the
>> plan early.
> As being someone who participates in building out that page, I  welcome this to
> represent highlights from the community itself better.
> --
> Mike Perez
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It's a good thing. Thanks for the feature!

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