[openstack-dev] [release][ptl] Improving the process for release marketing

Amrith Kumar amrith.kumar at gmail.com
Tue Nov 21 14:28:05 UTC 2017

Very cool, thanks Sean!


On Mon, Nov 20, 2017 at 12:18 PM, Sean McGinnis <sean.mcginnis at gmx.com>

> Hello PTL's, release liaisons, and all those interested.
> The changes on our side to support a release cycle highlights page have
> been
> completed, and things have settled a bit from the Summit activies, so I
> think
> now is a good time to get things going again for this.
> See below for the background, but if you missed it or have forgotten by
> now, we
> plan to have an easier way to collect significant "highlights" for each
> release
> cycle in order to collect "key features" flagged by each team that
> marketing
> teams can use during release communication times. The goal is to reduce the
> number of times PTL's get asked by various groups to "tell us what changed
> in
> this release."
> The way we are approaching this is by adding a "cycle-highlights" key to
> the
> deliverable file for your project [1]. This field will take RST formatted
> text
> that will then be rendered into the highlights page we will share with
> marketing.
> Our goal is to have roughly three "highlights" per team for each release,
> but
> this will vary based on the needs of the team and the amount of work done
> during the cycle. If there is only one significant change to share, that is
> fine. If there are five, that's OK too. Just keep in mind that these
> should be
> limited to only the significant changes that you feel are worth
> communicating
> to the marketing, sales, and end users out there that need to know what to
> expect.
> We will want to start collecting this information as we near RC releases,
> but
> feel free to start adding items of interest with the upcoming Queens-2
> release
> if you already have changes worth noting.
> And please ask here or in the #openstack-release channel if you have any
> questions about how this works.
> Thanks,
> Sean
> [1] http://git.openstack.org/cgit/openstack/releases/tree/README.rst#n466
> P.S. This is for cycle_* deliverables only. If you see a need for this
> with the
> independent releases, let me know and we can talk about how that might
> look.
> On Tue, Sep 26, 2017 at 02:33:09PM -0700, Anne Bertucio wrote:
> > Release marketing is a critical part of sharing what’s new in each
> release, and we want to rework how the marketing community and projects
> work together to make the release communications happen.
> >
> > Having multiple, repetetive demands to summarize "top features" during
> release time can be pestering and having to recollect the information each
> time isn't an effective use of time. Being asked to make polished,
> "press-friendly" messages out of release notes can feel too far outside of
> the PTL's focus areas or skills. At the same time, for technical content
> marketers, attempting to find the key features from release notes, ML
> posts, specs, Roadmap, etc., means interesting features are sometimes
> overlooked. Marketing teams don't have the latest on what features landed
> and with what caveats.
> >
> > To address this gap, the Release team and Foundation marketing team
> propose collecting information as part of the release tagging process.
> Similar to the existing (unused) "highlights" field for an individual tag,
> we will collect some text in the deliverable file to provide highlights for
> the series (about 3 items). That text will then be used to build a landing
> page on release.openstack.org that shows the "key features" flagged by
> PTLs that marketing teams should be looking at during release communication
> times. The page will link to the release notes, so marketers can start
> there to gather additional information, eliminating repetitive asks of
> PTLs. The "pre selection" of features means marketers can spend more time
> diving into release note details and less sifting through them.
> >
> > To supplement the written information, the marketing community is also
> going to work together to consolidate follow up questions and deliver them
> in "press corps" style (i.e. a single phone call to be asked questions from
> multiple parties vs. multiple phone calls from individuals).
> >
> > We will provide more details about the implementation for the highlights
> page when that is ready, but want to gather feedback about both aspects of
> the plan early.
> >
> > Thanks for your input,
> > Anne Bertucio and Sean McGinnis
> >
> >
> >
> >
> >
> >
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