[openstack-dev] [chef] draft logo & sneak peek

Samuel Cassiba s at cassiba.com
Tue Oct 25 05:28:58 UTC 2016


Ohai Chefs,

Here is the draft of our project logo. As you may remember, we requested a kangaroo some time ago to resemble the Xzibit meme-like way of how we deploy OpenStack, and this is the draft of that decision. I have enclosed the original message, which includes a link for feedback.

Since neither myself nor the other cores will be at the PTG, we’ll have to work out some way to get the final product distributed if interested.

Have a great Summit!

Best,
Samuel Cassiba
Project Team Lead, OpenStack Chef

> Begin forwarded message:
> 
> From: Heidi Joy Tretheway <heidijoy at openstack.org>
> Subject: Your draft logo & sneak peek
> Date: October 21, 2016 at 10:12:54 PDT
> To: Samuel Cassiba <sam at cassiba.com>
> 
> Hi,
> 
> We're excited to show you the draft version of your project logo, attached. We want to give you and your team a chance to see the mascot illustrations before we make them official, so we decided to make Barcelona the draft target, with final logos ready by the Project Team Gathering in Atlanta in February. 
> 
> Our illustrators worked as fast as possible to draft nearly 60 logos, and we're thrilled to see how they work as a family. Here's a 50-second "sneak peek" at how they came together: https://youtu.be/JmMTCWyY8Y4 <https://youtu.be/JmMTCWyY8Y4>
> 
> We welcome you to share this logo with your team and discuss it in Barcelona. We're very happy to take feedback on it if we've missed the mark. The style of the logos is consistent across projects, and we did our best to incorporate any special requests, such as an element of an animal that is especially important, or a reference to an old logo.
>     
> We ask that you don't start using this logo now since it's a draft. Here's what you can expect for the final product:
> A horizontal version of the logo, including your mascot, project name and the words "An OpenStack Community project"
> A square(ish) version of the logo, including all of the above
> A mascot-only version of the logo
> Stickers for all project teams distributed at the PTG
> One piece of swag that incorporates all project mascots, such as a deck of playing cards, distributed at the PTG
> All digital files will be available through the website
> 
> We know this is a busy time for you, so to take some of the burden of coordinating feedback off you, we made a feedback form: http://tinyurl.com/OSmascot <http://tinyurl.com/OSmascot>  You are also welcome to reach out to Heidi Joy directly with questions or concerns. Please provide feedback by Friday, Nov. 11, so that we can request revisions from the illustrators if needed. Or, if this logo looks great, just reply to this email and you don't need to take any further action.
> 
> Thank you!
> Heidi Joy Tretheway - project lead
> Todd Morey - creative lead
> 
> P.S. Here's an email that you can copy/paste to send to your team (remember to attach your logo from my email):
> 
> Hi team, 
> I just received a draft version of our project logo, using the mascot we selected together. A final version (and some cool swag) will be ready for us before the Project Team Gathering in February. Before they make our logo final, they want to be sure we're happy with our mascot. 
> 
> We can discuss any concerns in Barcelona and you can also provide direct feedback to the designers: http://tinyurl.com/OSmascot <http://tinyurl.com/OSmascot>  Logo feedback is due Friday, Nov. 11. To get a sense of how ours stacks up to others, check out this sneak preview of several dozen draft logos from our community: https://youtu.be/JmMTCWyY8Y4 <https://youtu.be/JmMTCWyY8Y4>
> 
> 		
> Heidi Joy Tretheway
> Senior Marketing Manager, OpenStack Foundation
> 503 816 9769 <tel:503 816 9769> | Skype: heidi.tretheway <https://webapp.wisestamp.com/sig_iframe?origin=mac-mail&signature_id=5499768844845056&t=0.9726545857097719#>
>  <http://linkedin.com/in/heiditretheway>  <http://twitter.com/heiditretheway>  <http://www.openstack.org/>
> 
> 

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