Hi Tony,
In Ceph layer, IME, launching VM on image is creating a snapshot from source image in Nova ephemeral pool.
If you check the RBD image created in Nova ephemeral pool, all images have their own parents from glance images.
For launching VM on volume, it will "copy" the image to volume pool first, resize to specified disk size, then connect and boot.
Because it's not create a snapshot from image, so it will take much longer.
Eddie.