[Women-of-openstack] Women of OpenStack Flair

Heidi Joy Tretheway heidijoy at openstack.org
Wed Feb 10 19:57:16 UTC 2016


Hi Anne, 
I’m sorry I missed your email while at an off-site. I’ll reply directly to you and your team regarding your suggestions. 

Cheers,
Heidi Joy

______
Heidi Joy Tretheway
Senior Marketing Manager, OpenStack Foundation
503 816 9769  |  skype: heidi.tretheway





> On Feb 10, 2016, at 11:53 AM, Anne McCormick <a_mccormi at yahoo.com> wrote:
> 
> Hello Women of OpenStack,
> 
> About a month ago, I proposed coming up with a logo for Women of OpenStack. Heidi Tretheway offered to help us get started, however I haven't been able to get a hold of her via email. Is there anyone else I can talk to to get started with a logo?
> 
> Thanks!
> 
> - Anne McCormick
> 
> 
> 
> 
> From: Heidi Joy Tretheway <heidijoy at openstack.org>
> To: women-of-openstack at lists.openstack.org 
> Sent: Friday, January 8, 2016 3:27 PM
> Subject: Re: [Women-of-openstack] Women of OpenStack Flair
> 
> 
> There are a few brand guidelines <https://www.openstack.org/brand> that we should flag, including not adjusting/adapting the existing OpenStack logo (such as recoloring or reshaping it, and not taking the stacked O and using it as part of a new logo) that we have to enforce to support other global trademark concerns. While some projects have built their own logos, there’s not a lot of consistency and we don’t encourage them to protect the brand equity of the OpenStack logo.
> 
> I’d start by asking the larger question - why is a logo needed? Most projects and working groups don’t have them. It sounds like the key issue for WOO is to have a mark of distinction on a badge or on a participant, which could also be used in a pamphlet or presentation. In lieu of a logo contest, may I suggest that a few WOO folks work with the foundation design team to discuss how we can help identify members? We can discuss badge options, etc. Perhaps at the Monday meeting, 2 or 3 people could volunteer to guide that?
> 
> I’ll be happy to answer any an all questions on logos & brand going forward! And I wholeheartedly support helping to identify WOO members. :-)
> 
> Heidi Joy Tretheway
> Senior Marketing Manager
> OpenStack Foundation
> 
> 503 816 9769
> heidi.tretheway - skype
> heidijoy at openstack.org <mailto:heidijoy at openstack.org>
> 
> 
>> 
>>> Begin forwarded message:
>>> 
>>> From: Nithya Ruff <Nithya.Ruff at sandisk.com <mailto:Nithya.Ruff at sandisk.com>>
>>> To: Amy Marrich <Amy.Marrich at rackspace.com <mailto:Amy.Marrich at rackspace.com>>, Alexis Lee <lxsli at hpe.com <mailto:lxsli at hpe.com>>, "women-of-openstack at lists.openstack.org <mailto:women-of-openstack at lists.openstack.org>" <women-of-openstack at lists.openstack.org <mailto:women-of-openstack at lists.openstack.org>>
>>> Date: January 8, 2016 at 9:44:37 AM CST
>>> Subject: Re: [Women-of-openstack] Women of OpenStack Flair
>>> 
>>> Amy 
>>> 
>>> I don't think we have a logo.  But it is a good idea to perhaps create one starting the Austin Summit.  Similar to how each project like Cinder etc. have an icon associated with it. 
>>> 
>>> On the original email suggesting some identification, the icon would help certainly. Some events like the Linux Con events, allow you to select various topics that you want showing on your badge.  So people know the topics you are interested in.  This could be where we could identify ourselves as part of WOOS and knowledgeable. 
>>> 
>>> I will add this to the agenda for Monday's WOOS meeting. 
>>> 
>>> Thank You,
>>> Nithya A. Ruff,  Director, SanDisk Open Source Strategy Office 
>>> WIN Board Member
>>> SanDisk Corporation
>>> 951 SanDisk Drive, Milpitas, CA 95035
>>> T: + (408-801-7068)| M: + (510-378-3159)
>>> Nithya.Ruff at SanDisk.com <mailto:Nithya.Ruff at SanDisk.com>        Twitter: @nithyaruff  
>>> 
>>> 
>>> -----Original Message-----
>>> From: Amy Marrich [mailto:Amy.Marrich at rackspace.com <mailto:Amy.Marrich at rackspace.com>] 
>>> Sent: Friday, January 08, 2016 7:32 AM
>>> To: Alexis Lee; women-of-openstack at lists.openstack.org <mailto:women-of-openstack at lists.openstack.org>
>>> Subject: Re: [Women-of-openstack] Women of OpenStack Flair
>>> 
>>> I definitely agree about the IRC nicks being bigger because most people only know you by your nick. But there are plenty of folks who are attending and aren¹t on IRC so I can see why it¹s not as prevalent on the badge but they should be readable from a short distance.
>>> 
>>> A related question is does the Women of Openstack have a logo or even a conference related logo? It¹d be nice to utilize it in presentations as we¹re going to make the pamphlet of talks again.
>>> 
>>> Amy
>>> 
>>> On 1/8/16, 5:12 AM, "Alexis Lee" <lxsli at hpe.com <mailto:lxsli at hpe.com>> wrote:
>>> 
>>>> Anne McCormick said on Thu, Jan 07, 2016 at 10:38:45PM +0000:
>>>>> I started thinking it would be cool if the Women of OpenStack could 
>>>>> have something on their badges, like a sticker, or maybe a pin or 
>>>>> something (flair!) that said "Ask me about Women of OpenStack!", so 
>>>>> that we could all be ambassadors and welcome newbies into the group. 
>>>>> I mean, granted, being women at an OpenStack summit might imply that 
>>>>> we know a thing or two about Women of OpenStack. But, it might give 
>>>>> us more of an identity (like a secret handshake, but an open, 
>>>>> welcoming, friendly one :).
>>>> 
>>>> We're not all women :)
>>>> 
>>>> I like the idea because it helps mark out those people who are happy to 
>>>> be asked about such things from those who'd rather get on with being 
>>>> attendees.
>>>> 
>>>> Will there be space on the badge? I remember them being fairly crowded 
>>>> already, if anything I'd like people's IRC nicks to be larger. A "pin"
>>>> (badge to us British) or maybe one of those rubber bracelets would be 
>>>> easier imo, also easier to take off if you want to be left alone for a 
>>>> bit.
>>>> 
>>>> Please don't make it super pink, pink is a fine colour but let's not 
>>>> follow that coding.
>>>> 
>>>> 
>>>> Alexis (lxsli)
>>>> --
>>>> Nova developer, Hewlett-Packard Limited.
>>>> Registered Office: Cain Road, Bracknell, Berkshire RG12 1HN.
>>>> Registered Number: 00690597 England
>>>> VAT number: GB 314 1496 79
>>>> 
>>>> _______________________________________________
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>>> 
>>> 
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>>> 
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>> 
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