<div dir="ltr">Lucas, +1. I also don't like part of our team identity getting unified in a prescribed branding --- it's not part of the identity anymore.<div>I think we'd better value diversity.<br></div><div><div><div><br></div><div>--</div><div>milan</div></div></div></div><br><div class="gmail_quote"><div dir="ltr">st 1. 2. 2017 v 22:43 odesílatel Lucas Alvares Gomes <<a href="mailto:lucasagomes@gmail.com">lucasagomes@gmail.com</a>> napsal:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr" class="gmail_msg">Hi Heidi,<br class="gmail_msg"><br class="gmail_msg">Thanks for the re-iteration on this. The new logo (v3) is definitely an improvement over the previous proposals.<br class="gmail_msg"><br class="gmail_msg">But, let me ask something, what the foundation really wants to achieve with this ? Cause I think we are conflating two things here: A logo (or brand) and a mascot.<br class="gmail_msg"><br class="gmail_msg">When I read the guidelines [0] it seems clear to me that the foundation wants to create some sort of graphic mark, a brand, that will be used for commercial purposes and marketing. If so, it does make sense to have a guideline and strict rules in order to have consistency across all projects brands.<br class="gmail_msg"><br class="gmail_msg">Now, when I think about a mascot, I think about something that represents the project community and that was built by this same community. For example, our current mascot was a collaboration to the project based on a presentation made by Jay and Josh at one of the summits [1]. The idea was to differentiate the Ironic community from the others, make it more rock n' roll. Then we had ML thread to the choose its name, others collaborated with icons, ideas, etc... At the end the mascot is basically another member of the community, it has a name, it has personality (our play drums) and a story.<br class="gmail_msg"><br class="gmail_msg">I understand that a mascot can also be a logo/brand but I don't think that applies to us. Ironic by itself is not a product, OnMetal [2] for example is a product, based on Ironic.<br class="gmail_msg"><br class="gmail_msg">Now, what is hard to me to understand is how the foundation wants create something that "represent" each one of the wildly diverse OpenStack projects communities with such marketing-focused rules ? The idea of creating something that represent us was never to be consistent with anyone else, quite the opposite, the idea was to be different ( We should make the code consistent all across tho :-).<br class="gmail_msg"><br class="gmail_msg">So, to cut it short, if the idea is branding the v3 presented looks OK. But I wouldn't expect everyone to use this new logo because I don't think I will.<br class="gmail_msg"><br class="gmail_msg">[0] <a href="https://www.openstack.org/project-mascots/" class="gmail_msg" target="_blank">https://www.openstack.org/project-mascots/</a><br class="gmail_msg">[1] <a href="https://www.youtube.com/watch?v=2Oi2T2pSGDU&t=80s" class="gmail_msg" target="_blank">https://www.youtube.com/watch?v=2Oi2T2pSGDU&t=80s</a><br class="gmail_msg">[2] <a href="https://www.rackspace.com/cloud/servers/onmetal" class="gmail_msg" target="_blank">https://www.rackspace.com/cloud/servers/onmetal</a><br class="gmail_msg"><br class="gmail_msg">Cheers,<br class="gmail_msg">Lucas<br class="gmail_msg"></div><div class="gmail_extra gmail_msg"><br class="gmail_msg"><div class="gmail_quote gmail_msg">On Wed, Feb 1, 2017 at 8:05 PM, Heidi Joy Tretheway <span dir="ltr" class="gmail_msg"><<a href="mailto:heidijoy@openstack.org" class="gmail_msg" target="_blank">heidijoy@openstack.org</a>></span> wrote:<br class="gmail_msg"><blockquote class="gmail_quote gmail_msg" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div style="word-wrap:break-word" class="gmail_msg"><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg">Hi Ironic team,<u class="gmail_msg"></u><u class="gmail_msg"></u></font></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg"><br class="gmail_msg"></font></div><div class="gmail_msg"><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg">I’m sorry our second proposal again missed the mark. </font><span style="font-family:Arial" class="gmail_msg">It wasn’t the illustrator’s intention to mimic the Bear Surprise painting that gained popularity in Russia as a meme. Our illustrator created a face-forward bear with paws shaped as if it had index and ring “fingers" down, like a hand gesture popular at a heavy metal concert. It was not meant to mimic the painting of a side-facing bear with paws and all “fingers" up to surprise. That said, once it’s seen, it’s tough to expect the community to un-see it, so we’ll take another approach.</span></div></div><div class="gmail_msg"><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><u class="gmail_msg"></u><font face="Arial" class="gmail_msg"> </font><u class="gmail_msg"></u></div></div><div class="gmail_msg"><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg">The issue with your old mascot is twofold: it doesn’t fit the illustration style for the entire suite of 60+ mascots, and it contains a human-made element (drumsticks). As part of our overall guidelines, human-made objects and symbols were not allowed, and we applied these standards to all projects.<u class="gmail_msg"></u><u class="gmail_msg"></u></font></div></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg"><br class="gmail_msg"></font></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><div class="gmail_msg"><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg">Your team told us you want a heavy metal bear, so we used the Kiss band-style makeup and the hand gesture to suggest metal without using an instrument or symbol. We tried to mimic your original logo’s expression. After releasing v1, we listened to your team’s comment that the first version was too angry looking, so you’ll see a range of expressions from fierce to neutral to happy. <u class="gmail_msg"></u><u class="gmail_msg"></u></font></div></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg"><br class="gmail_msg"></font></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg"><br class="gmail_msg"></font></div><div class="gmail_msg"></div></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><div class="gmail_msg"><div class="gmail_msg"><font face="Arial" class="gmail_msg"><img id="m_4124594276007425777m_39997263142742047815854ACFC-84B1-469C-8D1D-CD337DDBF2E3" src="cid:9F562174-323F-4519-BFCB-8C7D4686D0E3" width="640" height="289" class="gmail_msg"></font></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><u class="gmail_msg"></u><font face="Arial" class="gmail_msg">I’d love to find a compromise with your team that will be in keeping with the style of the project logo suite. I’ll watch your ML for additional concerns about this proposed v3:   </font><u class="gmail_msg"></u></div></div><div class="gmail_msg"><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><img id="m_4124594276007425777m_3999726314274204781_x0033_F78D2FC-3528-4945-AABA-E2FD285B1AE7" style="font-family:Arial" src="cid:image001.png@01D27C8D.32583440" width="272" height="329" class="gmail_msg"></div></div><div class="gmail_msg"><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><u class="gmail_msg"></u><font face="Arial" class="gmail_msg"> </font><u class="gmail_msg"></u></div></div></div><div class="gmail_msg"><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg">Our illustration team’s next step is to parse the community feedback from the Ironic team (note that there is a substantial amount of conflicting feedback from 21 members of your team) and determine if we have majority support for a single direction. </font></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg"><br class="gmail_msg"></font></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg">While new project logos are optional, virtually every project asked be represented in our family of logos. Only logos in this new style will be used on the project navigator and in other promotional ways. </font></div></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg"><br class="gmail_msg"></font></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg">Feel free to join me for a quick chat tomorrow at 9:30 a.m. Pacific:</font></div><div class="gmail_msg">Join from PC, Mac, Linux, iOS or Android: <a href="https://zoom.us/j/5038169769" class="gmail_msg" target="_blank">https://zoom.us/j/5038169769</a></div><div class="gmail_msg">Or iPhone one-tap (US Toll): <a href="tel:(646)%20558-8656" value="+16465588656" class="gmail_msg" target="_blank">+16465588656</a>,<a href="tel:(503)%20816-9769" value="+15038169769" class="gmail_msg" target="_blank">5038169769</a># or <a href="tel:(408)%20638-0968" value="+14086380968" class="gmail_msg" target="_blank">+14086380968</a>,<a href="tel:(503)%20816-9769" value="+15038169769" class="gmail_msg" target="_blank">5038169769</a>#</div><div class="gmail_msg">Or Telephone: Dial: <a href="tel:(646)%20558-8656" value="+16465588656" class="gmail_msg" target="_blank">+1 646 558 8656</a> (US Toll) or <a href="tel:(408)%20638-0968" value="+14086380968" class="gmail_msg" target="_blank">+1 408 638 0968</a> (US Toll) </div><div class="gmail_msg">Meeting ID: <a href="tel:(503)%20816-9769" value="+15038169769" class="gmail_msg" target="_blank">503 816 9769</a></div><div class="gmail_msg">International numbers available: <a href="https://zoom.us/zoomconference?m=E5Gcj6WHnrCsWmjQRQr7KFsXkP9nAIaP" class="gmail_msg" target="_blank">https://zoom.us/zoomconference?m=E5Gcj6WHnrCsWmjQRQr7KFsXkP9nAIaP</a></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg"> </font></div><div style="margin:0in 0in 0.0001pt" class="gmail_msg"><font face="Arial" class="gmail_msg"><br class="gmail_msg"></font></div><br class="gmail_msg"><br class="gmail_msg"><div class="gmail_msg">
<div style="color:rgb(0,0,0);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;word-wrap:break-word" class="gmail_msg"><div style="color:rgb(0,0,0);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;word-wrap:break-word" class="gmail_msg"><div style="color:rgb(0,0,0);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;word-wrap:break-word" class="gmail_msg"><div style="color:rgb(0,0,0);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;word-wrap:break-word" class="gmail_msg"><div style="color:rgb(0,0,0);letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;word-wrap:break-word" class="gmail_msg"></div></div></div></div></div><table style="color:rgb(153,153,153);font-family:Times;font-size:12px;width:470px" width="470" cellspacing="0" cellpadding="0" border="0" class="gmail_msg"><tbody class="gmail_msg"><tr valign="top" class="gmail_msg"><td style="padding-left:10px;width:10px;padding-right:10px" class="gmail_msg"><img src="https://s3.amazonaws.com/ucwebapp.wisestamp.com/09b84cf4-afd1-43b4-8aaa-af7d338680cb/HeidprofilephotoFeb2015SMALL.crop_360x372_15,17.preview.format_png.resize_200x.png" alt="photo" style="border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:4px;border-bottom-left-radius:4px;width:65px;height:67.1667px;max-width:120px" width="65" height="67.1666666667" class="gmail_msg"></td><td style="border-right-width:1px;border-right-style:solid;border-right-color:rgb(0,161,230)" class="gmail_msg"></td><td style="text-align:initial;font-size:14px;line-height:normal;font-family:Arial;color:rgb(100,100,100);padding:0px 10px" class="gmail_msg"><div class="gmail_msg"><b class="m_4124594276007425777m_3999726314274204781theme-font m_4124594276007425777m_3999726314274204781text-color gmail_msg">Heidi Joy Tretheway</b><br class="gmail_msg">Senior Marketing Manager, OpenStack Foundation</div><div style="color:rgb(141,141,141);font-size:13px;padding:5px 0px" class="gmail_msg"><span style="display:inline-block" class="gmail_msg"><a href="tel:503%20816%209769" style="color:rgb(141,141,141);text-decoration:none" class="gmail_msg" target="_blank">503 816 9769</a></span> <span style="color:rgb(0,161,230);display:inline-block" class="gmail_msg">|</span> <span style="display:inline-block" class="gmail_msg">Skype: <a href="https://webapp.wisestamp.com/sig_iframe?origin=mac-mail&signature_id=5499768844845056&t=0.9726545857097719#" style="text-decoration:none;color:rgb(141,141,141)" class="gmail_msg" target="_blank">heidi.tretheway</a></span></div><div style="margin-top:5px" class="gmail_msg"><a href="http://linkedin.com/in/heiditretheway" class="gmail_msg" target="_blank"><img src="https://s3.amazonaws.com/images.wisestamp.com/icons_32/linkedin.png" style="border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border:0px;width:16px;height:16px" width="16" height="16" class="gmail_msg"></a> <a href="http://twitter.com/heiditretheway" class="gmail_msg" target="_blank"><img src="https://s3.amazonaws.com/images.wisestamp.com/icons_32/twitter.png" style="border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border:0px;width:16px;height:16px" width="16" height="16" class="gmail_msg"></a> <a href="http://www.openstack.org/" class="gmail_msg" target="_blank"><img src="https://s3.amazonaws.com/ucwebapp.wisestamp.com/5dafe09f-4769-4e67-8016-7a75904bb079/OpenStackicon.format_png.resize_32x32.png" style="border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;border:0px;width:16px" width="16px" height="16" class="gmail_msg"></a></div></td></tr></tbody></table><div class="gmail_msg"><br class="gmail_msg"></div><br class="m_4124594276007425777m_3999726314274204781Apple-interchange-newline gmail_msg">
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