[openstack-dev] [ironic] New mascot design

Jay Faulkner jay at jvf.cc
Thu Feb 2 16:52:39 UTC 2017


https://en.wikipedia.org/wiki/Sign_of_the_horns came up in IRC, as the sign the bear is making. Obviously to me, I read it as the heavy metal gesture. Apparently it is offensive in some cultures, so I change my vote to -1, since I don’t want to offend folks in other parts of the world :).

-Jay

> On Feb 1, 2017, at 12:38 PM, Jay Faulkner <jay at jvf.cc> wrote:
> 
> Of the options presented, I think the new 3.0 version most brings to mind a rocking bear.  It’s still tough to be OK with a new logo, given that pixie boots is beloved by our team partially because Lucas took the time to make us one — but it seems like not accepting a new logo created by the foundation would lead to Ironic getting less marketing and resources, so I’m not keen to go down that path. With that in mind, I’m +1 to version 3.0 of the bear.
> 
> -Jay
> 
>> On Feb 1, 2017, at 12:05 PM, Heidi Joy Tretheway <heidijoy at openstack.org> wrote:
>> 
>> Hi Ironic team,
>> 
>> I’m sorry our second proposal again missed the mark. It wasn’t the illustrator’s intention to mimic the Bear Surprise painting that gained popularity in Russia as a meme. Our illustrator created a face-forward bear with paws shaped as if it had index and ring “fingers" down, like a hand gesture popular at a heavy metal concert. It was not meant to mimic the painting of a side-facing bear with paws and all “fingers" up to surprise. That said, once it’s seen, it’s tough to expect the community to un-see it, so we’ll take another approach.
>> 
>> The issue with your old mascot is twofold: it doesn’t fit the illustration style for the entire suite of 60+ mascots, and it contains a human-made element (drumsticks). As part of our overall guidelines, human-made objects and symbols were not allowed, and we applied these standards to all projects.
>> 
>> Your team told us you want a heavy metal bear, so we used the Kiss band-style makeup and the hand gesture to suggest metal without using an instrument or symbol. We tried to mimic your original logo’s expression. After releasing v1, we listened to your team’s comment that the first version was too angry looking, so you’ll see a range of expressions from fierce to neutral to happy. 
>> 
>> 
>> <Screenshot 2017-02-01 11.26.16.png>
>> I’d love to find a compromise with your team that will be in keeping with the style of the project logo suite. I’ll watch your ML for additional concerns about this proposed v3:   
>> <image001.png>
>> 
>> Our illustration team’s next step is to parse the community feedback from the Ironic team (note that there is a substantial amount of conflicting feedback from 21 members of your team) and determine if we have majority support for a single direction. 
>> 
>> While new project logos are optional, virtually every project asked be represented in our family of logos. Only logos in this new style will be used on the project navigator and in other promotional ways. 
>> 
>> Feel free to join me for a quick chat tomorrow at 9:30 a.m. Pacific:
>> Join from PC, Mac, Linux, iOS or Android: https://zoom.us/j/5038169769
>> Or iPhone one-tap (US Toll): +16465588656,5038169769# or +14086380968,5038169769#
>> Or Telephone: Dial: +1 646 558 8656 (US Toll) or +1 408 638 0968 (US Toll) 
>> Meeting ID: 503 816 9769
>> International numbers available: https://zoom.us/zoomconference?m=E5Gcj6WHnrCsWmjQRQr7KFsXkP9nAIaP
>> 
>> 
>> 
>> 
>> 		
>> Heidi Joy Tretheway
>> Senior Marketing Manager, OpenStack Foundation
>> 503 816 9769 | Skype: heidi.tretheway
>> 
>> 
>> 
>> 
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