<font face="arial" size="3"><p style="margin:0;padding:0;margin: 0; padding: 0; font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif;">Today, the OpenStack Foundation in conjunction with the <span style="color: #000000; font-family: arial, helvetica, sans-serif; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; background-color: #ffffff;"><a href="https://wiki.openstack.org/wiki/Win_the_Enterprise">Win-the-Enterprise (WtE) working group</a> Business and Marketing team </span>launched </span></p>
<ul>
<li><span style="font-family: arial, helvetica, sans-serif; display: inline !important;">a new </span><span style="font-family: arial, helvetica, sans-serif; display: inline !important;">Enterprise home page at openstack.org/enterprise</span></li>
<li><span style="font-family: arial, helvetica, sans-serif; display: inline !important;">Modernizing Virtualized Infrastructure campaign and associated landing page (openstack.org/enterprise/virtualization-integration). </span></li>
</ul>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif; display: inline !important;">The latter reflects one of the five </span><a style="font-size: 12pt; font-family: arial, helvetica, sans-serif;" href="https://etherpad.openstack.org/p/2015_Win_The_Enterprise_Goals">focus areas</a><span style="font-family: arial, helvetica, sans-serif; display: inline !important;"> the Win-the-Enterprise (WtE) working group has identified as key to accelerating the deployment of OpenStack by Enterprise IT. </span></p>
<p style="margin:0;padding:0;margin: 0; padding: 0; font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif;"> </span></p>
<p style="margin:0;padding:0;margin: 0; padding: 0; font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif;">This WtE team assisted with the messaging, and several users and community members contributed to the following new assets:</span></p>
<ul>
<li><a href="http://http://www.openstack.org/assets/pdf-downloads/virtualization-Integration-whitepaper-2015.pdf">Adding Speed and Agility to Virtualized Infrastructures with Open Stack</a><span style="display: inline !important;"> white paper</span></li>
<li><a href="http://openstack.org/assets/pdf-downloads/adobe-dm-case-study.pdf">Adobe Digital Marketing's IT Transformation with OpenStack</a><span style="font-family: arial, helvetica, sans-serif;"> in-depth case study</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Intel IT Hosting Reference Architecture (coming soon)</span></li>
<li><span style="font-family: arial, helvetica, sans-serif;">Cox Automotive case study (coming soon)</span></li>
</ul>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Multiple drive-to elements</strong></span></p>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif;"><span style="color: #000000; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 17px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; display: inline !important;">These campaign elements will kick in regularly, to drive traffic and downloads. Google Display Ads, Google Ad Words, informationweek.com ads and more; a full social media push; openstack.org/news article; emails to reporters and a <a href="http://superuser.openstack.org/articles/game-changer-inside-adobe-s-new-marketing-cloud-architecture">Superuser feature article</a> on the Adobe Digital Marketing case study.</span></span></p>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;"> </p>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif;"><span style="color: #000000; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 17px; orphans: auto; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 1; word-spacing: 0px; -webkit-text-stroke-width: 0px; float: none; display: inline !important;"><strong>Please retweet</strong> this to your enterprise customers and prospects: <a href="https://twitter.com/OpenStack/status/583284348335591424">https://twitter.com/OpenStack/status/583284348335591424</a></span></span></p>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;"> </p>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;"> </p>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;">The primary call-to-action on both new pages is the OpenStack Marketplace. </p>
<p style="margin:0;padding:0;font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif;">To <strong>take advantage of this campaign</strong>, please add your enterprise infrastructure OpenStack integration resources, such as VMware-specific reference architectures, services brochures, and training courses to your Marketplace entries. If your distribution or appliance supports VMware's ESXi hypervisor, please add that information under Hypervisors Supported. </span></p>
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<p style="margin:0;padding:0;margin: 0; padding: 0; font-family: arial; font-size: 12pt; word-wrap: break-word;"><span style="font-family: arial, helvetica, sans-serif;">Thank you for your continued support!</span></p>
<p style="margin:0;padding:0;margin: 0; padding: 0; font-family: arial; font-size: 12pt; word-wrap: break-word;">-- <br />Regards, <br />Kathy Cacciatore<br />Consulting Marketing Manager<br />OpenStack Foundation<br />1-512-970-2807 (mobile)<br />Part time: Monday - Thursday, 9am - 2pm US CT<br />kathyc@openstack.org</p>
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